Philips 55POS901F OLED TV

PHILIPS 55POS901F OLED TV HANDS-ON – OLED MEETS AMBILIGHT

No matter how hard the LCD TV makers try, OLED screens are still the ones to beat when it comes to wowing crowds at a technology show.
The latest TV to prove this is the 55-inch Philips 55POS901F. Yes, the Dutch brand (now owned by China’s TP Vision) really does have its first OLED TV – and it's going to launch as soon as late October.
The 901F makes a spectacular first impression with its stunning blend of gleaming metal, an incredibly thin frame and Philips’ trademark Ambilight technology. The Ambilight system produces pools of coloured light from three of the TV’s edges that mimic the colours of the on-screen picture with uncanny accuracy.
 Ambilight always looks spectacular, but it seems especially effective and dramatic on the 901F – possibly because of OLED’s stunningly rich and immaculately defined colour capabilities.
Attached to the 901F’s bottom edge is a seriously attractive, metallic speaker bar. This allows you a glimpse of the six drivers inside, which provide the core of the TV’s promising 6.1-channel sound system.
Fitting the 901F with Ambilight and such a potent speaker system does lead to a bit more physical depth than you customarily get with OLED TVs. But I’m sure most people will feel happy to live with a thicker TV in return for those Ambilight benefits.
As with most Philips TVs these days, the 901F carries the Android smart TV system. It's also a native 4K/UHD TV capable of playing back HDR 10, though not Dolby Vision. As well as being the world’s first Ambilight OLED TV, it’s also the first Philips TV to earn the Ultra HD Alliance’s ‘UHD Premium’ seal of approval.


This means it can handle 10-bit video, hit a brightness level of 540 nits – it actually peaks at 700 nits – and achieve a black level of just 0.0005 nits.
The 901F’s brightness is still considerably lower than the values achieved by high-end LCD TVs this year. Even the high-end Philips video processing engine inside the 901F can’t prevent ‘clipping’, with subtle tones and details going missing in the brightest parts of the picture if you drive the screen too hard. This is where the bad news about the 901F appears to end, from what I saw of it in action at IFA 2016.
Its contrast performance looks sensational, even by OLED’s own ultra-high standards. It delivers inky, superbly natural blacks alongside strikingly bright whites. The level of dynamism seems greater even than from LG’s fantastic 2016 OLED TVs.
The 901F's processing engine delivers some truly sparkling brightness in areas of small bright detail. It's something that helps its UHD pictures look spectacularly crisp, as well as more dynamic.
Philips' processing always has a knack of maximising colour impact, and this is given full rein with OLED’s gorgeously rich and expansive colour potential. The same effective fit was also visible in the 901F’s motion reproduction, which looked incredibly clean and sharp. Even better, there didn’t seem to be as many unwanted motion processing side effects as I typically see with Philips’ LCD TVs.

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